From 21st November 2012, Maersk Line’s total transportation time promise will apply to six more routes: from Jakarta (Indonesia) or Laem Chabang (Thailand) to Bremerhaven (Germany), Rotterdam (The Netherlands) or Felixstowe (UK). (Bookings for this service will commence 8th October 2012).
Daily Maersk removed our 5 day buffer
Even being involved at the design stage of the Daily Maersk, I was still a little sceptical of if it would be implemented and the level of impact it would have for me as a shipper. Now it's nearly a year since the launch, I am pleased to say there has been a clear benefit through the service reliability of Daily Maersk, it has enabled us to remove a shipping buffer of up to 5 days that we had built in to our lead time on the Asia - Europe route as we now have absolute confidence in the date containers will be available for delivery, this has improved our inbound planning but also provides flexibility if they arrive early and cargo is required urgently.
The collaborative approach taken by the Maersk Key Client Management team with Halfords in the UK and Asia, to understand and map our supply chain was pretty unique for a shipping line, and has allowed Maersk Line to gain a better understanding of Halfords business processes and further opportunity to drive value and reliability for our inbound shipments.
We are now looking forward to see how future Daily Maersk developments can provide further positive benefits for our Supply Chain.
International Logistics & Customs Manager
Daily Maersk will reduce the inventory of the shipper
Cranfield University developed a simulation tool to forecast the benefits of a more reliable shipping service in the form of Daily Maersk. This tool not only considers direct cost, but evaluates the impact of transport time, variability and frequency on the shipper’s inventory management performance – it clearly highlights the savings in safety stock and the reduction in total inventory for the shipper.
Cranfield Centre for Supply Chain Management and Logistics
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