Daily Maersk removed our 5 day buffer

Even being involved at the design stage of the Daily Maersk, I was still a little sceptical of if it would be implemented and the level of impact it would have for me as a shipper. Now it's nearly a year since the launch, I am pleased to say there has been a clear benefit through the service reliability of Daily Maersk, it has enabled us to remove a shipping buffer of up to 5 days that we had built in to our lead time on the Asia - Europe route as we now have absolute confidence in the date containers will be available for delivery, this has improved our inbound planning but also provides flexibility if they arrive early and cargo is required urgently.

The collaborative approach taken by the Maersk Key Client Management team with Halfords in the UK and Asia, to understand and map our supply chain was pretty unique for a shipping line, and has allowed Maersk Line to gain a better understanding of Halfords business processes and further opportunity to drive value and reliability for our inbound shipments.

We are now looking forward to see how future Daily Maersk developments can provide further positive benefits for our Supply Chain.

Dean Ferrier
International Logistics & Customs Manager
Halfords Limited