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Customers bank on Maersk Line’s
‘Absolute’ promise

How can 34 days transportation time be faster than a weekly transit time of 28 days

Daily Maersk, Maersk Line’s revolutionary new service promising absolute reliability on the Asia - North Europe trade lane was announced on 12 September 2011. Six weeks later: a significant increase in bookings and the cargo is being loaded.

October 24, 2011 is the first cut-off with Daily Maersk, Maersk Line’s new service on the Asia−North Europe trade lane. The final three weeks of testing prior to this commercial launch have firmly substantiated Maersk Line’s promise of absolute reliability: more customers than usual booked on Daily Maersk corridors, and an astonishing 99 per cent of all cargo was delivered on time.

Increased bookings
“Since the announcement of Daily Maersk, there has been a steady and significant increase in the bookings of cargo in the Daily Maersk corridors. We are extremely happy to see the Daily Maersk corridors growing so quickly,” says Ole Pradsgaard, Daily Maersk Project Lead.

“Customers see the value and benefits of Daily Maersk and show a clear interest in our new product,” says Ole Pradsgaard.

Without Daily Maersk With Daily Maersk
Cut-off once or twice a week Cut-off every day
Transit time, counting from vessels’ departure to arrival at destination Transportation time, counting from cut-off to cargo availability
Industry standard is that every second container arrives on time Every container arriving on time
No compensation if shipment arrives late If cargo availability is delayed by 1-3 days, Maersk Line will pay USD 100 per container. If delayed by four days or more, Maersk Line will pay back USD 300 per container
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Jaspreet Singh |
this will also increase the standard of other shipping lines to remain in competition which in turns help customers
email id: jswadhwa@yahoo.in
best of me |
Very interesting, how come the industry standard are so poor? delivery every second time, that wouldn't work for for a car dealer..
stupid ass |
Maybe because its so damn complicated sending stuff around the world...